Customers
100+ Startups Have Trusted Us !
We have positively impacted growth of several B2B & B2C healthcare startups through our Programs & Engagements across several domains. Some of these domains are
- Med-Tech Products : Maternal Child Healthcare (MCH), Non-Communicable Diseases(NCD), Assistive Healthcare, Chronic Care, IVF, Colostomy Care, Precision Nutrition, Hearing Diagnostic Tools, Infection Control, Rehabilitation, Cancer Care, Mobile Clinic, Neonatal Point of Care Diagnostics, Mental Health.
- Software Products : Digital Health, SaaS, Surgery Tool Tracker, Practice Management, Telehealth, Continual Care, Security Systems, Compliance Tools, Vaccine Trackers.
- Healthcare Services : Maternity, Speech Therapy Services, Elderly Care, Kids with Special Needs, Dental Care, Ayurveda, Homeopathy, Kids Healthcare Assessments, Research Based Services.
GTM Readiness Program/Service Customers :
| Startup Name & Domain | Details of Product/Service | Impact |
|---|---|---|
| Janitri Innovations (Maternal Child Healthcare Solution) | Keyar – A Innovative fetal-maternal heart rate & uterine contraction monitoring device. | Market Access : – Connects to a large Maternity Chain of Hospitals for “Pathways to Scale”. – Connects to Dealers/Distributors. GTM Readiness : Improvements to Value Propositions, Pricing, Market Insights. Training : Sales Team, Setting up Sales processes, Setting revenue targets, Weekly cadence. |
| Yostra Labs (NCD Solution) | Neuro Touch – Peripheral Neuropathy Screening Device. | Market Access : Connects to a large distributor network for “Pathways to Scale”. Distributor bought demo unit. Concept Awareness/Selling exercise undertaken in the Davangere & Shimoga Region by GTM4Health team member. |
| HelloKidney.AI | Working on a new startup focussed towards Kidney Care | Take Aways : Problem Validation, Value Propositions, Business Canvas. |
| MHealthie | Vaccination Tracking Product | Problem Validation & Value Proposition Improvements leading to more customer resonance in business meetings. |
| Health Tech Pivot | Surgical Instruments Tracking Product | GTM Readiness : Pitching, Value Proposition, Pricing, Product Segmentation. |
| Aarogram | Practice Management Product for Indian Market | Clarity on Offerings, Pricing for Product launch. Market Access : Connect to early adopters for Pilot phase. |
| GoodLeven | Telehealth Platform | Clarity on Value Propositions. Market Access : Connects to early adopters for Pilot phase. |
| AspuraClip (from German Accelerator) | Wellness, Aromatherapy, Home Remedies through a novel delivery solution device | Value Proposition for Indian Market Needs. Market Access : Connects to large Nutraceutical companies for exploring JV to enter India. |
| Thermaissance | Thermaissance Products reduce Bacterial growth & associated infections. | Market Access : Connects to Distributors to validate their GTM Entry strategy. |
| Speco.AI | Building a “Clinic As a Service” Offering | GTM Readiness : Sharpened the offerings to be relevant to Indian Healthcare system needs. Early Adopter Connect : Connect & Pitch to Prospect. |
| Federate Health | Building a Digital Offering for Doctors to expand their Marketing Presence. | Sharpened the Offerings, to be relevant to Indian Healthcare system needs. Early Adopter Connect : Connect & Pitch to Prospect. |
| Quant LegalTech | Exploring building a NABH kind of compliance tool for Healthcare Enterprises. | Problem Validation : Guidance from NABH expert on market needs of such a product. |
| AI Health Highway | AI Health’s AI Stheth- a smart sthethoscope attempts to lower the Chronic disorder burden by a screening tool to catch the disease earily. | GTM Readiness : Validated their product from both Clinical & Market angle (distributor side). They got insights into using different GTM approaches for launching their product. |
| Saral Diagnostics | Exploring a new idea for Radiology storage of Images & Access, which should reduce the costs significantly. | Problem Validation : Assisted with frameworks on Problem Validation and Value Proposition. |
| TinkerBee Innovations | TinkerBee’s Product TempBee enables real time Temperature tracking of cold chain drug and vaccine storage nodes across multiple locations in a single dashboard view besides Alerts and Notifications for temperature threshold breaches. | Market Access : Connect to a large Vaccine Co to validate their problem statement. Pilot testing enabled for their Product at RMV Hospital. |
| Ashva WearTech (Healthcare Assistive Tech) | Ashva is building Affordable, accessible and accurate Rehab Technology Products. | Market Access : Connects to Distributors for guidance on Channel Strategies (Product, Pricing, Distributor Models) |
| Pregamate | Pregamate is building a range of services for Safe delivery and ante-natal care | Improved GTM Readiness : Sharpened their offerings significantly. Built easy to understand pricing. |
| Rymo Technologies (Healthcare Assistive Tech) | Rymo is building tech solutions to improve Patient Compliance & retention for Physical Rehabilitation. Their Product “Mobil-L”,India’s first robotic & VR technology for upper and lower limb rehabilitation. | Market Access : Connects to Dealers/Distributors in scaling this product to larger markets. |
| ShanMukha Innovations | Their Product MITR Labs, is an attempt to provide a world class Mobile Van Service that can be taken to inaccessible areas. | Launch Readiness : Sharpened their MITR Lab Offerings, with different Value Propositions. Took it close to Launch Stage. |
| LifeHetu | Attempting to solve the continual care challenges in Indian Healthcare. (Maternity Segment) | Sharpened Foundations : Defining a competitive Value Proposition. GTM Readiness : Clear steps to launch a service. |
| Bonded Happly | Exploring a new idea of creating a service to handle family challenges. | Problem Validation Clarity: Identifying a target segment where this service can be taken as beach-head to pilot this service and launch it. |
| Healthhires | Exploring building a job portal only for Healthcare business | Problem Validation Clarity and Guidance on the Talent Recruitment Industry and Pros-Cons of the Idea, by a Recruitment Industry Expert. |
| Rezler Systems (Security Systems) | Building a Security Systems for the Police Systems that digitizes several of their activities and reduces crime. | GTM Readiness : Sharpened the Pricing, Product Segmentation for B2G market (State Level Police Force). Adjacent Space Exploration : Team explored possible uses of such a application for Hospital Industry by talking to a Hospital owner. |
| Symbionic (Healthcare Assistive Tech) | Building a Bionic Arm. | GTM & Clinical Readiness : Validation of the Product, steps to gain more customers by a Orthopedic Expert. |
| Crimson Health (Colostomy Care) | Building a revolutionary new approach to Stoma Management. | Training on Sales 101, B2B Sales GTM Readiness : Right Channel Product : Use Case Scenarios to launch. Marketing Action Plans. |
| Fermedicius Labs (Precision Nutrition) | A solution for kids supplement that provides, targeted individualized nutrients customized to their growth needs | GTM Readiness : Factors to consider when changing from digital to B2B2C Channels. Connects to Pharmacist to validate the use of this channel. |
| Dpod (Digital Health) | A No Code Platform for Digital Healthcare Solutions | Problem Validation : How to build Products for Small Clinics Business. GTM Readiness : Validation of this product, pricing and offering clarity through a real Clinic owner. |
| Sounderic | An Online Speech Therapy Service. | Market Access : – What it takes to empanel as a service provider with a Hospital. Clarity : What constitutes differentiation in Services. |
| Nautilus Hearing Solutions | Kiwi, a Diagnostic Hearing Tool with advanced features. | Market Access : Product Review with a Hospital. Take Aways : – Sharpening Financial Value Propositions. Product Rate Card. – Marketing & Sales Plan. – Clarity of how to sell in the Indian Market. |
| Anatomech | Building a compression, rehabilitative wearable product towards Breast Cancer survivors suffering from Lymphedema. | Market Access : Meeting with Onco expert, gave early insights on Pricing & Adoption Challenges. |
| Eldricare | A Geriatric Home Services Provider | Market Access : Meeting with Hospital owner got clarity on what hospitals look for when empanelling service providers. Business Clarity : Sharpening offerings to a few |
| Humblx | Building a Software Product that digitizes the House Keeping activities. | Market Access : Meeting with Hospital Admin gave insights on what hospitals look for when evaluating vendors. Take Aways : – How to create differentiation, without just giving discounts. – Dos & Don’ts – Selling to Indian Hospitals |
| CancerX | Building a Product with Data Driven Insights for Oncologists. | Take Aways : – Sharpening of Problem Validation. – Revisiting Value Proposition. |
| 64 Codon | A services offering to make Human Biological Samples of rare diseases available to Research Institutes to work on. | Take Aways : – How to Market & Showcase Expertise for Services business. |
| Daffodil Health | Building India’s first Pediatric Behavioral Health Platform | Take Aways : – Sharpened their offerings, Pricing. – Complete Co Page Revamp – Customer Deck. |
| GAITWay | Building an Geriatric Safety Device. | |
| Lifegraph Biomedical | Building IV Bags Monitoring Device and Alarm System. | Take Aways : – What hospitals expect to deploy such a solution. – Competitive Differentiation. |
| Vital HealthMeds | Dealer /Distributor for Pharmacy Products | Take Aways : – Clarity on Problem Validation, Value Proposition. – A brand new Co Page. – A new deck to meet Customers |
| Edith Healthcare | Building a Patient Isolation Bed/Pod/Chamber for Hospitals that prevent Cross Contamination. | Take Aways : – Market Access : Meeting with Hospital owner gave insights on factors Hospitals consider before buying such a solution. – Competitive Financial Value Proposition. Pricing & Business Models. – Customer Pitch Deck. |
| Eitot Technologies – Instaheal | An Online Ayurveda-Homeopathy platform working to cure Piles and Ovary Cyst challenges without surgery. | Take Aways : – Sharpened their offerings. – Co Page Rework to enter the market. – Competitive Assessment. – Pricing & Business Model. |
| Reprosci Biosciences | Building a Fertilator Product for the IVF Market. | Take Aways : – Sharpened Offerings, Value Propositions & Pricing. |
| Dentosolvers | Isolation of Operating site during Dental Procedure. | Take Aways : – Designed & Executed a Survey to validate the Problem. Clarity on user needs to design offerings encompassing clinical, financial & patient experience as Value Propositions. – Understanding of Business Models & GTM Strategies to launch the Product. |
| Kidswell | Reimagining Kids Healthcare Assessment Needs | Take Aways : – Designed & Executed a Survey to validate the Problem amongst Parents preferences. Clarity on top 3 offerings to build, Pricing, Business Model. |
| Bioscan Research | Building Cerebo, a product for detection of brain hemorrhages at a early stage. | Take Aways : – Understanding Adoption Challenges & positioning w.r.t CT/MRI. |
| SoftMed Technologies | Radiology Products on PACS and Teleradiology solutions. | Take Aways : Product – Pricing Segmentation to compete in this highly competitive market. |
| SparcoLife | Services for couples going through IVF/Fertility treatments to improve the success rate. | Take Aways : – Sharpening their Offerings and Price to relaunch in the market. |
| Easy Heals | A platform for Doctor Discovery, Price Comparison and Connects to Hospitals. Easy Heals was part of Nidhi Accelerator Program from Deshpande Startups. | Take Aways : Trimmed and sharpend their offerings. How to sell to B2B. |
| Signable | Sign Language Interpretation Service for the deaf. Signable was part of Nidhi Accelerator Program from Deshpande Startups. | Take Aways : Designing Value Propositions for different stakeholders. Concept Selling. |
| Bagmo | Product to improve Safety and Efficiency in Blood Bank Operations. Bagmo was part of Nidhi Accelerator Program from Deshpande Startups. | Take Aways : – Sharpening their value propositions from financial perspective. |
| Respirit | Attempting to solve the lung disease challenges by Services and Product Solution. Respirit was part of Nidhi Accelerator Program from Deshpande Startups. | Take Aways : – When the product is ready, different steps to take it commercialisation. |
| WellBe.Fit | Tech-Enabled Wellness Related Solution for Corporates | Take Aways : Sharpened their Offerings. Clarity on Marketing Funnel and which channels to go after. How to pitch to Corporates. |
| Qurix | Building a Hospital Management Product. | Take Aways : Sales Deck Improvements, Value Propositions, Pricing, Business Models. |
| Qurfy | Building a Discovery Platform for Hospitals and Patients. | Take Aways : Changes to Product Discovery Phase. Value Propositions. Pricing |
| Samvedna Care | Building Mental Health /Emotional Wellbeing Services. | Take Aways : – Business Diagnosis – Competitive Benchmarking – Action Plans for Growth |
| AI4FamilyHealth | Exploring Building a Social Impact Organisation towards Diabetic Care. | Take Aways : – Sharpening of the Problem Statement. – Clear Understanding of what it takes to launch a venture |
| GetActyv | A AI based Solution for Physiotherapists. | Take Aways : – Business Model pivoted towards Physiotherapy Space. – Problem Validation. |
| Datakalp | Building a Technology solution to reduce Hospital Acquired Infections in the Hospital. | Take Aways : – Value Propositions sharpened. – Market Access Meetings with Hospital Administrators, Clinicians. |
| DeepFacts | Wearable Patch that monitors vital parameters and provides Insights and Reports to Doctors and Patients. | Take Aways : – Competitor Pricing Insights. – Market Survey to understand the customer needs. – Reworking the offering, Value Propositions. |
| Iatros | Building a Technology solution that solves for Siloed Organisation, Misdiagnosis, Workflow Inefficiencies. | Take Aways : – Get Deep understanding of Indian Healthcare System [Workflow, Insurance, P & L Structures] – What it takes to build for the Indian Healthcare System. |
| AI4Rx | A AI based Symptom checker, that creates Medical Summaries of patients for Doctors. | Take Aways : – Value Propositions – Market Access Meetings with Clinician/Practitioners to understand the existing gaps & Adoption challenges in the Product to take it to Market. |
| ClaimSure | Exploring an idea on Insurance related business for Healthcare Sector. | Take Aways : – Structured Problem Validation of the business. – Understanding of Hospital Business & Operations – Meeting with Hospital Administrators to validate the assumptions. |
| Quinary Clinical Research | Assists MedTech startups in getting their Medical Devices approved for use as well as Clinical Trials. | A GTM4Health Business Network (GBN) member. |
| Insulin Care Ops | Building IDAS (Insulin Dosage Advisory System) is a Point of Care Software that provides recommendations for Insulin Dosage for Patients. | A GTM4Health Business Network (GBN) member. |
| Evelabs | Products to improve the clinical efficiency, safety & patient experience in Hospitals. | Trained the team on Healthcare Sales. Implemented Systems and Processes for regular Reviews and Tracking. |
| Creysto | A SaaS Product | Marketing & Sales Strategy. |
| Srishti IVF Solutions | A mature business in IVF & Endoscopy. | Challenge : Competitive Challenges from Corporate Hospitals. Take Aways : – Business Diagnosis – How to handle competition from large Corporate Hospitals. – Marketing steps to increase brand awareness of Srishti. |
| MedTracD Solutions | Building a Software for Clinical Management, that improves Patient Centricity. | Challenges : – Selling to Small Clinics Take Aways: – Sharpened the Problem Definition. – Defining Pricing & Segmentation. |
| Vitalth | Building 2 Products (SW & HW) | Challenges : – Problem Validations, Value Proposition. – Competitor Insights. – GTM Strategy. Take Aways: – Sharpened their Problem Definition by proper Customer Surveys. – 30-60-90 Day Plan to enter the Market. |
| Easiofy Solutions | Building Imaging Products. | Challenges : Marketing, Sales, Lead Generations. Building Sales Teams. Take Aways : – Product Segmentation & Pricing. – Marketing & Sales Strategy – Steps to Building Sales Teams. – Lead Generation Process to implement. |
| Trawello Healthy Kid | Focussed on Kids Health at School Level. Conducting Health Camps, Tracking Parameters. | Challenges : Sales Growth Take Aways : – Problem Validation. Right Segment to target. Competitor Observations. Validity to CSR Space. – Sharpened their Customer Segment Focus. – Competitor & Market Insights |
| Genetico | Genetico is building a specialised software for Rare & Genetic Diseases to help clinicians capture Clinical data efficiently. | Challenges : – GTM Strategy. Take Aways : – Value Propositions. – Product Segmentation & Pricing. |
| RedGreenBlue | Working on ideas for New Products. | Take Aways : – A framework to validate the ideas from Market Perspective. |
| Sensio | Building Orbyt a ring to track Healthcare parameters. | Challenges : GTM Strategy Take Aways : Problem Validation, Value Propositions, Competitive Assessment, Go-To-Market Strategies. |
| Pragmatech | Pragmatech has built a self sampling kit for the lady to collect Cervical Samples | Challenges : GTM Strategy Take Aways : – A Clear Go-To-Market Plan across B2B and B2C on Market Entry, Target Segment, Channels, Pricing, Business Models. |
| MimComponents | Exploring building a Product towards Diabetic Foot Ulcer | Take Aways : – Market Research on Diabetic Foot Ulcer Space and Competitors Assessment. |
| Danta Research | Building a Product towards protection against Dental Aerosol in Dental Clinics | Take Aways : – Currently Work in Progress |
| Health Orbit | Building technology solutions leveraging AI to eliminate the Administrative challenges in Healthcare Centres | Take Aways : – Currently Work in Progress |
Go-To-Market Services Customers : Case Studies
Product : Cerebo, a Med-Tech Handheld scanner, to detect TBI (Traumatic Brain Injury) within 2 mins
Mandate :
- End to End Field Marketing Support across 3 cities.
Target Segment : Neurosurgeons, Trauma Centres, Large Hospitals.
Achieved : Opened doors to Target Segment (Large Hospitals). Demo of Product and getting feedback from KOL (Key Opinion Leaders) on Product & Pricing.
This was accomplished in 3 cities of Bengaluru, Davangere & Shimoga.
Product : A Teleradiology & PACS Solution.
Target Segment : Radiology Centres.
Achieved : Made Sales of their Products. Opened multiple doors. We are continuing to be their Channel Partners for South India Region.
Product : A Colostomy Product.
Mandate :
- Validating which Channels work (Patients, Surgeons, Nurses).
- Finding Colostomy Patients
- Building Alliances with Colostomy Organisations.
- Field Marketing & Digital Marketing.
Achieved :
- Validated what channels work.
- Product Sales.
Product : Diagnostic Audiometer with Otoscope.
Achieved :
- Connects to Audiologists & ENT Specialists across 2 cities.
- Lead Generation done across 2 cities.
- Digital Marketing on LinkedIn & Instagram
- Sales Made
Product : A Sign Language Interpretation Product for the Deaf Community.
Mandate :
- Design an offering for Healthcare Centres, to provide Access to Deaf Community & improve their Inclusivity
Achieved :
- Met the Community.
- Understood their challenges in Accessing Hospitals.
- Designed an offering showcasing how Signable improves different touch points of a Hospital for better patient experience for Deaf Community.
- Marketed the Product across Hospitals. Opened doors to decision makers & Key Opinion Leaders.
- 1 Hospital signed up for this service.