60+ Startups have benefitted from GTM Readiness Program/Service
- MHealthie
- HealthTech Pivot
- Thermaissance
- Federated Health
- Quant Tech Legal
- Speco.AI
- AI Health Highway
- Pregamate
- TinkerBee
- Saral Diagnostics
- Ashva WearTech
- Rymo Technologies
- HelloKidney.AI
- EasyHeals
- Aarogram
- Latlon Technologies
- Shanmukha Innovations
- Life Hetu
- Bonded Happly
- Crimson Healthcare
- Fermidicious
- Rezler Systems
- Symbionic
- DPOD
- Healthcaree.in
- Nautilus Hearing Solutions
- Anatomech
- Bagmo
- Sounderic
- Eldricare
- 64 Codon
- CancerX
- Humblx
- Daffodil Health
- GaitWay
- LifeGraph Biomedicals
- Vital HealthMeds
- Edith Healthcare
- Eitot Technologies
- SparcoLife Technologies
- Reprosci Biosciences
- Signable Communications
- WellBe.Fit
- Kidswell
- Dentosolvers
- Qurix
- Qurfy
- Samvedna Care
- AI4FamilyHealth
- GetActyv Physio
- Datakalp
- DeepFacts
- Iatros
- AI4Rx
- ClaimSure
- Resprit
- MedTracD
- Vitalth Forgers
- Easiofy Solutions
- Trawello Healthy Kid
GTM Readiness Program
What is GTM Readiness Program ?
- This is a 1-1 Service to the Startup. It is not group/cohort based.
- The Service is Customised to the startups stage, needs and challenges.
- The Service is Flexible for them to join any time, design it to their startup needs and complete at their pace.
Intended for :
- Idea Stage Entrepreneurs : Need clarity on “Is this a problem large enough to build a Profitable Business?”
- Mid Stream Startups : In Mid Phase of Product Development/Launching Services.
- Last Mile Access Startups : Product/Service ready with Early Paying Customers.
- Growth Struggle Startups : Have hit a ceiling on Growth. Exploring new avenues for Growth.
Outcomes :
- 30-60-90 day Go-To-Market Readiness plan to enter the Market.
- Market Understanding
- Marketing 101 – Messaging, Positioning, Channels.
- Meeting Market Access Players [Dealer/Distributors/Clinicians/Hospital/Lab Owners].
- Sales – Selling to Indian customers.
- Strengthen Foundations – Problem Validation & Value Propositions.
- Business Clarity – Launch Pricing, Business Models, & Customer Segmentation.
Pricing Details :
- All 10 modules Program Fees : INR 30,000 + 18%GST = INR 35,400/-. Payment before Program starts.
Engagement Details :
- Duration : 4-6 weeks
- Model : We work with you in understanding your stage, goals, and challenges and deliver the service.
- Based on wherever there are gaps we work with you in fixing it and getting ready to enter the market.
- Market Access Meetings : Meetings with Market Players [Hospital/Lab owners, Clinicians, Med Tech Company Sales Leaders].
- Program Content : Session ppts, Framework Material, GTM Playbook, Case Studies of other startups.
GTM Readiness Program
Context :
90% of startups fail. Some fail by unknowingly making irrecoverable mistakes like
- Choosing a Wrong Problem or Market.
- Weak Financial Value Propositions
- No Go-To-Market Readiness.
- Choosing a wrong Go-To-Market Strategy.
Such Startup mistakes are irrecoverable. No amount of investments or a rock star team can overcome this mistake.
Always validate problems from the Market perspective.
Explore GTM Readiness Services & improve the probability of success of your startup.
Work with people who deal with Market day-in and day-out and save yourself years of waste.
How GTM Readiness Service has benefitted startups :
Todate 50+ startups (spanning MedTech, Healthcare Assistive Tech, Digital Health & Healthcare Services) have benefitted from GTM Readiness Services.
The takeaways & outcomes for each has been different & impactful.
- Few startups completely pivoted from their current offerings.
- Few startups reworked & sharpened their offerings, Price Points & channels.
- Met Market Access Players and understood adoption challenges of their Products/Services & improved them.
GTM Readiness Service Details
Choose what you need
Problem Validation :
Take Aways :
- Why Validation ?
- Do a structured Problem Validation for your business.
Actions & Outcomes :
- Apply the Problem Validation Framework to your Business Problem
- Reviews of your Work & Guidance
Designing Value Propositions :
Take Aways :
- Kinds of Value Proposition for Healthcare Product/Services. What constitutes a great Value proposition.
Actions & Outcomes :
- Design a Value Proposition for your Product/Service balancing business parameters & Clinical Benefits.
- Benchmarking your Value Proposition vis-a-vis Competition.
Designing Marketing Strategy :
Take Aways :
- Marketing 101
- Frameworks of Marketing.
- Types of Marketing.
Actions & Outcomes :
- Designing Marketing Strategy.
- Graduating customers across the Marketing Funnel.
- 30-60-90 Day Marketing Plan.
Customer Segmentation :
Take Aways :
- Why should Customer Segmentation be done
- What factors to consider in Pricing and Customer Segmentation.
- Pricing & Business Models.
Actions & Outcomes :
- Pricing your Product / Service based on stage and Competitive scenario.
- Design a Rate Card for your Product/Service that demonstrates Customer Segmentation.
Managing Channel Partners :
Take Aways :
- Different kinds of Channel Partners.
- How Channel Partners work.
– Dos and Don’ts with Channel Partners
Actions & Outcomes :
- What Channels Partners works for your business.
Meeting with Market Access Player(s):
Take Aways :
- Market Access Meeting with
Dealer/Distributor/Hospital/Lab/Clinic - Pitch the Refined Offerings, Pricing, Value Propositions
- Actionable Feedback on the Product, Pricing, Business Models and Channels.
Selling to Indian Customers :
Take Aways :
- Sales 101 – Process, Metrics
- Selling to Indian Customers
- Dos & Don’ts in a Customer Meeting
Actions & Outcomes :
- 30-60 -90 Day Sales Planning
GTM Strategies for Healthcare :
Take Aways :
- Different GTM Pathways to Scale.
Actions & Outcomes :
- Market Entry Plan for your startup
GTM Readiness Review:
Take Aways :
- Putting together all the work [ Value Proposition, Pricing, Segments, Channels] in the GTM Readiness Plans.
- Defining a Market Entry Strategy and a 30-60-90 Day plan for Market Entry.
Healthcare Business Models & Market Channels
Take Aways :
- Understand different Business Models applicable to Healthcare.
- Understand different Market channels for Healthcare.
Actions & Outcomes :
- Choose the Right Business Model & Market Channel for your Startup’s Product/Service.
Concept Marketing :
Take Aways :
- Which kinds of Products/Services need Concept Marketing.
- When to introduce Concept Marketing.
- Steps to Implement a Concept Marketing Project.
Brand Management :
Take Aways :
- Moments of Truth
Actions & Outcomes :
- Designing Customer Touch Points
Problem Statements & Use Cases :
- We understand your startup’s needs and challenges whichever stage you are at.
- We share below a few Problem Statements and Use Cases for startups to explore GTM Readiness Service.
Intended For :
- Idea Stage Entrepreneurs.
Challenges :
- Most times startups fail due to choosing a wrong problem or wrong market.
- Looking for clarity on ” Is this a problem large enough to build a Scalable & Profitable business ?”
Take Aways :
- Validate the Problem, Market Size, Use Cases.
- Is this a crowded space. Who are my competitors ?
- Meet Market Access Players, Target Customers.
- Understand Adoption challenges of your solution.
- Choose from 20 different Value Propositions on what best fits your offering.
Intended For :
- Startups Building a Product/Service.
Challenges :
- Who should be our early customers ?
- What should be our best offerings to them ?
- How to reach our buyer/user ?
Take Aways :
- Segment your Product/Service with the right pricing.
- Create a Rate Card of your Product/Service.
- Clarity on the Segment [B2B, B2C, B2B2C, B2G]
- Who is the Buyer/User ?
Intended For :
- Startups Ready to launch their Product/Service.
Challenges :
- In which geography should we launch this first.
- Need a Go-To-Market Checklist to launch.
Take Aways :
- How do I position this Product/Service ?
- What kind of Marketing works [Concept Selling, Feet on Street, Digital] ?
- A GTM Checklist across several parameters
- A 30-60-90 day plan to enter the Market.
