GTM Readiness Program
Get your Startup GTM Ready in 4-6 Weeks time !
Customised & Flexible :
- This is a 1-1 Service to the Startup. Customised to the startups stage and challenges. Flexible for them to join any time and complete at their own pace.
Intended Audience :
- Idea Stage Entrepreneurs : Need clarity on “Is this a Problem large enough to build a Profitable Business”
- Mid Stream Startups : In Mid Phase of Product Development/Launching Services.
- Last Mile Access Startups : Product/Service Ready with Early Paying Customers.
- Growth Struggle Startups : Have hit a ceiling on Growth. Exploring new avenues for growth.
GTM Readiness Engagement Takeaways :
A 4 – 6 Week structured Engagement, to get a Complete GTM Ready Plan with the following outcomes.
- Market Understanding : Market Channels, Adoption Challenges, Meetings with Market Access Players.
- Marketing 101 : Marketing, Designing Marketing Funnels, Marketing Collaterals, Messages.
- Sales : Selling to Indian customers, Sales Process, Lead Generation techniques, Sales Closures.
- Foundations : Problem Validation, Value Propositions, Customer Use Cases, Market Sizing.
- Business Clarity : Pricing with clear ROI to customer, Business Models, Ideal Customer Profile.
- Customer Deck & Co Page Contents : Product/Service, Differentiators, Benefits.
- Market Insights Report : Competitor Analysis.
- New Business Models /Adjacent Markets for Growth.
- Execution Plan : 30-60-90 day GTM Plan to enter the market.
Is GTM Readiness Service Impactful ?
Todate, several startups(spanning Healthcare Services, MedTech, Digital Health, SaaS, Healthcare Assistive Tech) have benefitted from this service. The takeaways for each has been different & Impactful.
- Some startups Pivoted from their current Offerings. Few test piloted their solution with Hospitals.
- A few startups reworked their Offerings, Price points & Channels to enter the Market.
- All startups got clarity around the Problem Validation, Value Propositions and what channels work.
Experts who guide the startups are Senior Healthcare Professionals, Experts & Practitioners of Companies running Medical Devices business, Hospital Administrators, Pan India Distributors of Medical Devices, Sales Professionals, & Clinicians running their own Clinic, Hospital, Pathology or Radiology Centers.
GTM Readiness – Comprehensive Program : Details
- Duration : 4 – 6 Weeks.
- Participants : 2 Per Startup.
- Mode : Live Sessions Online. Zoom Recordings available.
- Common Sessions : 6 (2 Sessions of 1 hour each per Week).
- 1- 1 Sessions : 6 Sessions Covering Discussions & Reviews & Market Access Meeting with Dealer/Distributor/Hospital/Clinical Expert.
- Startups Work On : Problem Validation, Value Propositions, Use Cases, Pricing, Business Model, Marketing Funnel, Sales Pitch, Market Access Channels.
- Program Content : Session Ppts, Frameworks material, Program Work Book. Case Studies.
- All Modules Program Fees : INR 25,000/- + 18% GST = INR 29,500. 100% Payment before onboarding.
GTM Readiness – Essentials : Choose only what you need
- Essential : Strengthen Foundations
- [Problem Validation, Value Propositions, Use Cases] + Concepts + Work + Review : 4 Sessions
- Fees : INR 12,500/- + 18% GST = INR 14,750/-
- Essential : Get Business Ready
- [Launch Pricing, Business Models, Customer Segmentation]+Concepts +Work+ Review : 4 Sessions
- Fees : INR 12,500/- + 18% GST = INR 14,750/-
- Essential : Get Market Entry Ready
- [GTM Strategy & Channels, Marketing & Sales Readiness, 30-60-90 day plan] : 4 Sessions
- Fees : INR 12,500/- + 18% GST = INR 14,750/-
Details of the GTM Readiness Engagement are given below
| Session | Module | Take Aways for the Startup |
|---|---|---|
| Session #1 | Product /Service Pitch to GTM4Health Team | Understanding of the startup’s offerings by the GTM4Health team. Current GTM Readiness Assessment. Rest of the Engagement based on this assessment. |
| Session #2 | Problem Validation Session | Insights : Why Validation ? How to do a structured Problem Validation to validate a Business. Actions : Apply the Problem Validation Framework to your Business Problem. |
| Session #3 | Value Proposition Session | Insights : – Kinds of Value Proposition for Healthcare Product/Services. What constitutes a great Value proposition. Actions : – Design a Value Proposition for your Product/Service balancing business parameters & Clinical Benefits. – Benchmarking your Value Proposition vis-a-vis Competition. |
| Session #4 | Review of Problem Validation & Value Proposition Sessions | Actionable Guidance to the startup on sharpening their Problem Validation & Value Propositions |
| Session #5 | Marketing 101 | Understanding : – Frameworks of Marketing. – Types of Marketing. – Designing Marketing Strategy – Graduating customers across the Marketing Funnel. Actions : – Design & Implement a marketing funnel strategy for your startup. |
| Session #6 | – Customer Segmentation – Pricing – Business Models | Insights : – Why should Customer Segmentation be done – What factors to consider in Pricing and Customer Segmentation. – Pricing Models, Business Models. Actions : – Pricing your Product / Service based on stage and Competitive scenario. – Design a Rate Card for your Product/Service that demonstrates Customer Segmentation |
| Session #7 | Regulatory Compliances for Indian MedTech. | Take Aways : – Understand the Regulatory Compliances for Indian Med Tech, aligned with your Product functionalities. |
| Session #8 | Building & Managing Channel Partners | Insights : – Different kinds of Channel Partners. – How Channel Partners work. – Dos and Don’ts with Channel Partners Take Aways : – What Channels Partners works for your business. |
| Session #9 | Meeting with Market Access Players (Dealers /Distributors/Hospital Administrators, Clinic Owners, Medical Experts) | Market Access Meeting with – Dealer/Distributor/Hospital/Lab/Clinic – Pitch the Refined Offerings, Pricing, Value Propositions – Actionable Feedback on the Product, Pricing, Business Models and Channels. |
| Session #10 | Sales 101 | Insights : – Sales Metrics, Sales Process, Sales Trackers. – Lead Generation Techniques – How to Build a Sales Team. (JD, Trainings, Systems) Actions : – Build a Sales Process for your startup. |
| Session #11 | GTM Readiness Review | Action : – Build a GTM Readiness Plan based on all your learnings. Review & Take Aways : – GTM Readiness Plan – Next 30-60-90 Days Plan – Final Startup Pitch Deck. |
| Session #12 | Steps to Implement the GTM Readiness Plans | Steps to Implement the GTM Readiness Plan – Sales Plans – Marketing Plans – Digital and Social Media Plans – Marketing Strategy |
* The above is a typical Plan for a GTM Readiness Engagement. There may be slight changes to the above list, batch to batch based on our goal to customize it to the participants needs.