News Updates :

2024 News

Mar 2024:

Pleased to share that our Product, GTM Scale, a Technology Product for Market Access is ready !

Problem Being Solved :

    Use Case #1 : Founders Usual Challenge : “I don’t know which is the right Lab/Hospital/Clinic to reach out to for my Startup’s Product/Service”.

Solution : GTM Scale provides Founders with the right contact details of decision maker(s) in Hospitals, Labs, Clinics across Cities (in Karnataka).

All Trusted and Valid Info : All info is from our database, where we would have met this prospect or they are already our paying customer. 

A screen shot of the Product

Feb 2024 :  

We are currently channel partners for a few Industry Leading Products and are taking on Hospital Projects execution.

Arab Health : We participated in Arab Health – 2024, Dubai.  This gave us a good insight of the emerging Healthcare Technology Landscape.  We also explored building partnerships with companies entering the Indian Market.

2023 News :

2023 Annual Newsletter :

In 2023, we laid the seeds for new offerings & Services to strengthen Market Access for our customers, viz

  1. Vitals4Health : A Medical Devices Distribution Vertical
  2. Impact4Health : A Vertical focussed on Offerings to Social Impact Space Organisations.
  3. GTMScale : A Tech Product we are building on Market Access.
  4. GTM4Health Business Network [GBN] : A Paid Business Network for Continual Learning & Market Access.
  5. Market Intelligence Services : Providing Sharp Market Insights Reports.

Our previous offerings of GTM Readiness and GTM Services continued to positively impact MedTech Startups and Healthcare Companies.

As we start 2024, we are excited at the possibilities with these new offerings to assist our Healthcare Customers !

Have a great 2024 !

Dec 2023 :

Pleased to share GTM4Health’s new offering Vitals4Health, focussed towards Medical Equipments and Device Supplies to Healthcare Centres.

   The last 2+ years, GTM4Health has been focussed on providing Market Readiness & Market Access Services to MedTech Startups.  This focus will continue.

Vitals4Health offering will be taking a Portfolio of Medical Equipment Products from Large Companies and be the Medical Equipment Suppliers to Hospitals. 

Nov-2023 :

Pleased to share GTM4Health‘s new offering Impact4Health, focussed towards the Social Impact Space in Healthcare.

Problem we are trying to solve  
🎯 There are several startups/companies building Products/Services for Indian Rural Healthcare Market. 
🎯 Lots of them are struck due to lack of Market Access.

✅ With this offering we aim to take Startups/Healthcare Organisations Products/Services towards Rural Healthcare Centres & work with CSRs/Non-Profits and bridge the Market Access gaps.

Who is it for ? 
✅ Its towards CSRs/Foundations/Non-Profits/Government Organisations. If interested to explore partnerships with us as Implementation Partners please contact us at info@gtm4health.com

Oct 2023 :

One of the important needs of Entrepreneurship is Continual Learning & Business Networking.   Pleased to share that we  have transformed our GTM4Health Community into GTM4Health Business Network.  [A Paid Community Membership with several benefits].

   We have currently launched a 6 month engagement for startups to assist in taking their business to next levels viz

  • Meetings amongst Startups that have synergies in selling to common customers.
  • A “Build Your Business” Series of Trainings to assist them in different aspects of building business based on their stage.
  • Connects with Hospitals/Labs/Clinics/Dealers/Distributors.
  • Connects with Industry Leaders to open doors & for guidance.

    Interested to join GTM4Health Business Network ?   Contact Us

Sep 2023 :

We are opening up GTM4Health Business Network [India’s only exclusive Healthcare Startup Community] to the external world ! The Network has all the right members that forms a Complete Healthcare Ecosystem, viz

  • Startups spanning Med Tech, Healthcare Services, Software Products.
  • Hospital & Lab Owners, Dealers, Distributors. 
  • Senior Healthcare Sales & Marketing Leaders.
  • Legal, Medical Regulatory Experts. 
  • Overall, we have 50+ startups spanning 11 states & 18 cities [a Mini India] !
  •  If you are interested in joining the GTM4Health Business Network, reach out to us

Aug 2023 :

 We are pleased to share that GTM4Health will be turning 2 this month (Aug).  In our 2 year journey, we have positively impacted 60+ healthcare startups through our GTM Readiness and Go-To-Market Services engagements.  

     The range of startups we have worked with are diverse from MedTech to Healthcare Services to DeepTech Software Products.    

     We thank all our customers, team members, GTM Partners and well wishers on this journey.

Next Stage :

As a next stage in our GTM4Health journey, we are attempting to build a Digital Platform for Market Access.   With all the learnings we have had in our last 2+ years of working with startups, we are working to create a GTM Tech Product. 

June 2023 : We conducted a workshop on “GTM Strategies for Healthcare” for startups of Mazumdar Shaw Medical Foundation (MSMF).   

All aspects of GTM from

  • Importance of GTM. 
  • Different GTM Pathways to scale for Healthcare Startups
  • GTM Channels and Dealers/Distributors Management

were shared. This was received well.    We have started engaging with a few of the startups from MSMF.

May 2023 : We have launched a new offering “Market Insights Reports “

Intended for :

  • Startups Validating a Problem/Idea.
  • Investors looking to understand the space.

Kind of Market Insights Reports Available :

  • Across Diseases, Healthcare Stages.
  • Across Technologies, Medical Devices.

Key Contents :

  • Disease 101
  • Market Sizing
  • Competitive Info.

Apr 2023: We conducted a workshop on “GTM Strategies for Healthcare” for startups of Research & Innovation Circle of Hyderabad [RICH].  

All aspects of GTM right from – 

  • Importance of GTM. 
  • Different GTM Pathways to scale.
  • Potential Marketing channels.
  • Customised GTM plans based on the domain & stage of the startup

were shared.  This was received very well.  We have started engaging with a few of the startups from RICH. 

Mar 2023 : Our First Community Meet started off as per plans and has been received well with good participation across the Healthcare Ecosystem players.

Feb 2023 : We launched GTM4Health Community consisting of 50+ startups that we have supported through our programs and services. The community consists of Technologists, Clinical Experts, Hospitals & Lab Owners. The startups are spread across 10 states spanning 18 cities.

GTM4Health Community goals are assisting startups on

  • Market Information : Sharing info of new Labs/Hospital Openings, Trade shows coming up.
  • Market Intelligence : Market Insight Reports, Competitor Mappings.
  • Market Access Resources : Interns, Trainings on Sales & Marketing.
  • In Monthly Community Meetups, showcase promising Startups’ and encourage Founders to share learnings that has gone into commercialising these products/services.

Jan 2023 : GTM4Health worked with Deshpande Startups as part of their Nidhi Accelerator Program.  We assisted their healthcare startups in their Go-To-Market Readiness through our Frameworks, Tools, Case Studies & Sessions.

The 6 week Customized Program delivered by Practitioners & Industry Experts covered in depth all GTM aspects of 

  • Concept Selling, Value Propositions, Pricing.
  • Marketing, Sales, Product Segmentation.
  • Regulatory Compliances
  • Different Channels for Scaling.
  • Takeaways : A clear 30-60-90 day Actionable Plan to implement their GTM Actions across several business levers.

2022 News :

Dec 2022 : 2022 was a defining year for GTM4Health.

  • We positively impacted 50+ Startups through our GTM Programs and GTM Services. We ran 11 programs across the year !
  • We received several testimonials for our contribution to their growth  !
  • We worked with 6 Ecosystem Partners  (Accelerators/Incubators).   
  • We built our own teams at Bengaluru, Belgaum, Davangere and Hubli to provide GTM Services to startups.  

Nov 2022 : As a next step in building the complete GTM Ecosystem for Healthcare, we are pleased to share the launch of GTM4Health Academy.

The aim of this initiative is for Building Capabilities in Healthcare Technologies, Sales, Marketing & Go-To-Market Skills. This is intended to benefit Students & Young Professionals in being skilled for their first career roles.

Mar 2022 : GTM4Health delivered a session to Deshpande Startups on Importance of Go-To-Market activity.

Jan 2022 : GTM4Health delivered a online workshop to startups of IKP Knowledge Park, on Go-To-Market Strategies for Healthcare startups looking to begin their Market Entry/Sales.